I'm all for breast cancer awareness. In fact, my mother-in-law is very happily a longtime survivor of stage 4 breast cancer.
But last night as we were watching Monday Night Football, all the football players' pink shoes and pink wristbands and pink cap bills, etc., got me to thinking: Who the heck runs the lobby for breast cancer? Because for real, that disease has some seriously good PR. I mean, my prescription pill bottle this month even came with a pink top!
Sure, breast cancer has the potential for some ironic and giggle-inducing promo pieces. For instance...
See? But what else do all these t-shirts have in common, besides an unabashed love and support for bewbies? The color pink!
Consider: Everyone now associates pink and the pink ribbon with breast cancer.
Which leads me to my point. Other diseases could get more attention if they'd pick an identifying color and a catchy, borderline inappropriate slogan.
Just off the top of my head, I came up with this, for a cause that means a lot to me: